Human resources today has two distinct functions: help their companies improve their bottom line and meet the needs of the individuals in their businesses. The top H.R. professionals see themselves as business partners who specialize in H.R.

Ideally, they will have attained the necessary business experience within the company before moving into human resources. H.R. managers who can communicate comfortably with business leaders can have a substantial impact on the company’s profitability and the well-being of the workers.

Here are some areas in which H.R. can help meet the needs of employer and employee.

 Define Their Organization’s Purpose

Many companies can’t articulate why they exist. This happens despite evidence that corporate purpose is one of the most powerful tools for affecting growth in all areas of the enterprise. In businesses that struggle to define their purpose, employees tend to believe that the principal reason they work there is for a paycheck.

H.R. can help establish a definition of the organization’s purpose, and then help employees understand how their job aligns with the company’s purpose. Aligning employees with a purpose reduces turnover and costs while increasing productivity and profits.

Communicate your company’s purpose to all candidates

After you have defined and communicated the company’s purpose throughout the organization, use it to ensure you are attracting the kind of candidates who will fit into your culture. You can look for common responses that run parallel with the job requirements and the company’s purpose. Here are some questions you can ask to evaluate their responses:

  • If money were not an issue, what would you do with your life?
  • What motivates you to get out of bed each morning?
  • How do you want to be remembered after you’re gone?
  • What fascinated you as a child?

Make employee strengths your focal point

Try to understand what your candidates and staff do best, and put them in roles where they can use their strengths as much as possible. They should be in a position to use those strengths 80 percent of the time. Then, help them develop their strengths and work around their weaknesses. Strengths usually develop into outstanding performance.

Put the Odds in Your Favor

Convincing today’s top candidates that your company is their best choice is more critical than ever. You are just one of many organizations looking to bring them on board, so you must make sure that your firm stands out from the crowded field. A clearly defined company purpose, initiated by H.R., will go a long way to setting you apart. Stride Staffing’s goal is to build stronger connections between employers and individuals by doing staffing differently. Really. Contact us today to learn more.

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